Elevated essentials and ritual worthy tools
We're raising the bar
Essentialist was created to better the playing field. Our founder was frustrated by the shortcomings of the skincare industry- promises of quick fixes, poor quality ingredients, a lack of innovation and endless white label sameness, and most critically a fragmented lens for viewing skin health- there was a real opportunity to seek change and demand better.
Enter our multitasking, minimalist method that works to make your skincare routine effective and effortless. Think minimal effort and maximum impact. Every one of our products was meticulously designed around this principle, no compromises necessary.
A higher standard
We've struck a balance in creating potent and effective products that are also gentle and non-irritating. Following rigorous Canadian and European consumer standards, ranking among the worlds strictest, means our formulas will never compromise your safety. Trust us, you're in good hands.
Essentialist really began when I abandoned everything I knew about skincare
Founder- Madina Bohsali
My skincare journey has been anything but linear. For years my skin thrived- until my 30's, when everything changed. The relentless pace of working in Manhattan- stress, pressure, pollution- took its toll and my skin suffered. Healing required more than just products, it demanded a shift in how I cared for myself.
Now as a mother, I understand more than ever the need for both quality and simplicity- rituals that work, without excess. Essentialist was born from this philosophy: clean, intentional, and uncompromising. I'm grateful to share it with you. Let's simplify, together.